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xiaohongshu pivots to global expansion amid challenges in western markets

Xiaohongshu, the Chinese social media platform, is pivoting to expand internationally after a surge of users from TikTok's potential ban. With a new Hong Kong office and a global e-commerce pilot targeting the U.S. and beyond, the platform aims to retain its growing user base while facing challenges in monetization and competition with Western apps. Despite initial success, analysts express skepticism about its long-term commercial viability in the West.
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RedNote Xiaohongshu USD MAC CHN HKG USA Anupam Chander Joe Biden Donald Trump Ivy Yang Charlwin Mao Miranda Qu Show more
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12:00 31.03.2025
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